Manage All Those Business Cards – Then Let Them Go

BManage All Those Business Cardselow are seven steps for managing ALL of those business cards that you collect at networking events and/or from being out and about at various business functions. You may be able to increase your revenue by 1 – 2% over the next 8 months, by simply following up with the business cards you have laying around and stacked up around your office.

  1. Categorize your business cards by industry
  2. Sub-categorize them according to the products are services you offer
  3. Decide what data you need to keep
  4. Set up your database according to industry, products/services you offer, and the data you need to collect in order to market effectively
  5. Create a script for email, snail mail, and/or phone – for each industry and each product/service
  6. From the scripts – create templates for follow up email and letters
  7. Send out your messages to each each of the databases

THEN, let those business cards go – recycle them. Literally shred them. Any info you want to keep and/or follow up on from the cards, simply put in to the database.

Don’t have time to create a database system of your own? No problem! Lucy M. Barela, a business colleague, suggested the following resource. This website is a good start for getting in the habit of collecting, inputting, and following up with your potential leads – immediately after you get them. Its getting in the habit that matters the most.Letting Go Cafe-messy business cards

Lucy recommended This website will allow you to set up a database that will facilitate the execution of the seven steps above. Zoho’s introductory level is free.

Every time you attend a networking event and/or meet someone and collect their biz cards, immediately plug those cards in to your follow up system and then – let the cards go. By letting them go I mean shred and recycle the paper (smile). Remember – any and all info you want to keep regarding those cards, you can put in to your database. Why not save a tree, or two, or three (smile).

For more tips on business growth and development – stay tuned to this website by signing up to get updates. The sign up box is on the left side of your screen, near the top.

Until next time…
Darren L Johnson
Author and Organization Development Cosnultant

Increase Sales by 5% or More, By Letting Go of Stuff, and Accepting This Challenge…

This is a Letting Go of Stuff challenge to all business owners and sales professionals. You can increase sales by 5% or more by dong the following.

Go to your desk – sit down – gather all of the piled up business cards, hand written notes with names and phone numbers, pull out that binder of collected business cards, and print out names and phone numbers of everyone in your cell phone. Oh, and pull out that old school address book that you thought you would never use after you bought the cell phone.

Take all of these contacts – place them in a pile on your desk- look at the pile and ask yourself the following questions:

How much revenue for my business is hidden in this pile of names and addresses?

Be honest with yourself when answering this next question.

Have you really attempted to contact all of these people to express your excitement about the benefits of your product or service? Not to sell to them; but to share your excitement about what your business has done for you and your family.

Stop reading this article and do exactly what I outlined up to this point, then come back to this section. Go ahead! I will wait for you (smile).

Okay. Now that you are back – I want to share the next steps you must take to realize that hidden revenue in that pile. But first consider this notion from Jeff Olson.

In his book titled Slight Edge, Jeff Olson writes, “Successful people do what unsuccessful people are not willing to do.” He also reminds us that simple daily tasks are easy to do, and yet they are easy not to do.

In other words, contacting everyone in your pile of names and numbers is easy to do – and it is easy not to do. Not doing it will not make or break your business; yet doing it could generate extra revenue that may give you the motivation to work your business even more. Successful people will make those calls and do the sorting necessary to determine how to share their excitement. You may consider getting The Slight Edge. Its a great read.

That said, the following 6 steps will get you started on the process of letting go and finding that fortune – which may be in that pile of names and numbers we just collected.

  1. Let go of any notion that you are selling. You are not selling – you are sharing and sorting. Sharing your excitement about your business and sorting out their level of interest – which determines, to some extent, how you share.
  2. Clear your mind of any pre-judgment you have about the people in that pile.
  3. Keep the call to 12 minutes or less
  4. As you make the calls, place the name, number, and pertinent info on your follow up list (this way you can throw away the business card and eliminate the clutter)
  5. Create five to seven bullet points you will share when you make the call

Consider the following when writing your bullet points:

  1. Your excitement and passion for what you do
  2. The impact the business has had on you and your family
  3. How much fun you are having
  4. You have partnered with someone in your business who has had great success
  5. Refer them to your website or blog

Get started right now. Do not put it off until tomorrow. I write in my book about the “today” philosophy. Many people say, “One day I will…” In my opinion, successful people say to themselves, “Today I am…” and they act today, rather than one day. So get started TODAY on creating your empire and do it today. I wish you the very best with your home based business. If I can ever assist, my contact info is below. I invite you to contact me anytime.

Darren L Johnson
Business Coach, Author, Speaker